Pieces feel relevant yet have a timeless quality. We always consider where she is and how she is moving through life.ĬP: Every TOVE piece is underwritten by an appreciation of the personal style of our woman and how each piece might be worn, layered and utilised. Often she is a working mother balancing the demands of career, social life and family. We share an affinity with her and the world that she moves in as it is similar to our own.
The creative process always begins with our TOVE woman. HW: The philosophy of our brand is centred around the idea of real women designing for women, representing a vision of how we want to dress today. It is this unwavering vision that helps to shape both the outlook for the collection and our brand.
Our collective vision is united, both in terms of our aesthetic and our sentiment regarding sustainability. Both for the time in which we live now and for the future.ĬP: We are fortunate enough to have a symbiotic working relationship having worked together for such a long length of time. We have seen the industry evolve so much throughout this time and wanted to pool our knowledge to create a new point of view. My last position was as Head of Design and Camille’s as Head of Buying. Our respective backgrounds are design and buying. HW: Collectively we have over three decades of experience working within the fashion industry. We felt we couldn’t find a brand that subscribed to this ethos, so were compelled to create it. Our collections feature refined paired back styling, luxurious fabrics, with a focus on true quality. Pieces that are beautiful enough to make a statement, whilst never overpowering the wearer. Impeccably executed, but versatile and that could transition easily between occasions, day-to-evening, and work-to-family. My plan for the label is to build a solid foundation, a strong team, and to not take things too seriously.Ĭamille Perry: Our collective vision was to create a brand whose collections centred on signature sustainable pieces. She is strong, independent, delicate, and equanimous.
The Yueqi Qi customer is a young woman who is blossoming into womanhood with grace and self-assuredness. When everyone is guilty, nobody is guilty. I used masking to explore anonymity and culpability in relation to revenge. The recurring black lilies (flower of revenge) embody vulnerability as strength and stillness with action. With laser cut PTE, I mutated the Chinese character for “love”. I drew inspiration from Agatha Christie and Raymond Chandler novels to explore the stoicism, beauty, and danger of femininity. The inspiration for this season, Growing Flowers by Candlelight, was the theme of revenge as misguided love. My aesthetic is anti-tribal femme deluxe. The brand focuses on narrative-oriented collections with emphasis on intricate bead weaving and nouveau couture. The brand ethos is a celebration for the modern woman. The brand is very young but I’m looking forward to seeing it grow. The capsule collection for Browns was an exploration of our collection X-pression.Īnyone who is drawn to textures, colour and an eclectic look. How would you describe your signature aesthetic?Īnything in texture but also our Twist that comes in different styles. Her range is sold at Browns, Farfetch and Ssense.įashion has become a tool for me to express myself, my work is very personal. The Central Saint Martins alum is an Isabella Blow scholar, and is a part of the British Fashion Council’s New Gen lineup.īorn in Pyongyang, North Korea and raised in Sweden by her Ethiopian mother, the London-based designer’s fans include Beyonce, Erykah Badu and Janelle Monáe. Our mission is to produce the highest-quality cannabis and maximize efficiency passing on maximum value to our patients & customers.Launched in 2020, Feben Vemmendy has made a name for herself with her surrealistic aesthetic. This is the bedrock of our Gently Grown Philosophy. Our innovative cultivation technique does not use foliar or pesticides we focus on optimal climate and microbial root-environment to maintain plant health. Further use of climate and irrigation automation allows our Cultivation Team to give the needed individual attention to each strain's ideal growth plan. In our pursuit, we focus on the important fundamentals of plant health, transparency of method, and excellent customer/client service. In our state-of-the-art facility, we combine world-class genetics with an incredibly talented cultivation and processing team. Hadley Hours of Operation: 7 Days a Week, 10am - 8pmĪt The Heirloom Collective, we seek to cultivate and offer the best quality products to our patients and customers.